Europeans who want European sovereign models, most likely.
As much as Copilot sucks, I think Microsoft has the right idea. Model is a dumb pipe, basically an ISP. The actual value is what's built over top of it, and packaged up nicely for an enterprise to buy off the shelf and be immediately useful. I imagine a future where picking an LLM model is no different from choosing who my internet provider at home is. They all do the same thing with varying levels of reliability, customer service, speed, etc.