As marketing stunts go, this is about on par with a food franchise announcing a safety recall or a chemical company announcing a spill. The AI actions described would constitute a felony if a human did them, and police are involved.
It might be more on par with a for-profit fire department showing how -- oops! -- easily buildings catch on fire these days.
Wage theft is a good example. In the US, it accounts for more theft than all other forms combined, yet it's de-facto legal.