But doesn't that speak to the exact issue you're responding to? I'd more than happily pay for Game of Thrones season 2 if it were available for me to pay for on its own or with other things I want. The problem is that in order to get it I have to subscribe to cable, which is a hefty tax to pay for a single show.
I'm not begrudging HBO for deciding that's the best way for them to make money. But I gladly reward artists and companies that are thinking outside the box and doing direct-to-consumer or generally breaking away from the middle man.