Makes me feel lucky that I got it for $120 in 2021. But I appreciate that they still offer a lifetime pass at all.
$750 is nuts.
$750 is insane considering how little they care about user feedback.
At some point you hit market saturation and the forever users are just costing you money and new user acquisition isn’t enough to offset it.
Nobody likes the subscription model but it’s the easiest way to sustain constant development bigger than side hustle projects.
pCloud, a cloud storage provider who offers lifetime plans, uses a similar strategy.
Basically I think they are putting the $750 price out there a) for anyone who is dumb enough to pay it, and b) as a way to make limited-time discounts and the annual plan seem like better deals by comparison.