It's clearly a dupe of Claude/Codex products (Codex especially, styling-wise), but I think Kimi's goal here is simply to appear on feature-parity with bigger labs. I doubt they'd want to invest much into designing a UI for "the future of agentic work" from the ground up.
Their bread and butter and claim-to-fame will continue to be low-cost, near-frontier models, for which they need to at least appear to have some app layer to plug into.
And, in some ways, duping is a great way to show people that even the app layer can be commoditized.