Ask HN: Crowd funding with equity, good or bad idea?

I am curious to know everyone's thoughts on equity-based crowd-funding. In traditional crowd-funding platforms (such as Kickstarter), users do not get equity from their investment (their only potential return is the product/related swag). The reason equity is not offered is because it is currently illegal to sell equity without being an accredited investor in the US, however very soon it may be legal. See:

http://www.earlyshares.com/learn/jobs-act

I know I would personally love to be able to give something more back than just a product, but I am aware of the danger/complications of selling securities with little governance. Also most VCs (perhaps rightfully) are not very interested in investing in the risky kinds of products that I would enjoy working on, but I feel if the risk were heavily distributed people might be more confident in investing.

What are your thoughts on this?