I think this is a really good move by the Church. The Church is often viewed as out of touch with many people today, as evidenced by the debate over health care and contraceptives we saw a few months back. The reality is that while the Church may have its problems, the Pope is an extremely holy man that people of any faith can appreciate, similar to how many people hold the Dalai Lama in such high regard.
It's hard for such a singular head to communicate with all 1 billion+ of his followers, but I believe that this will be a great way to connect with people of all faiths. Bravo, Vatican.