As a guy who's always been on the business side of things, I started to code and design web/mobile apps only 2 years ago. As my startup (Fitsby) is getting ready for launch, I'm coming to terms with a new lesson. I used to think product dev was 90% of a startup, and that a product that was solid in design and build would be enough. Of course, I also understood that getting enough interest to validate assumptions was necessary. We've been doing that these past months, and I feel like we're getting enough interest (and even love) from people. At the same time, we're finding that it really is difficult to get people to use the product, let alone a mobile-first product. We're in private beta & it truly is a grand task onboarding and getting feedback from even our closest family and friends. Even with our most enthusiastic/anxious waitlistees, this is difficult.

At the same time, this is a truly awesome opportunity that we have where we are experiencing these problems. We're learning so much as we go! On the bright side, the users who are testing our app are enjoying it. The best thing to do, I feel, is to continue to build a solid product that people truly love and will want to spread to their friends to use.