> Humans are wired to anthropomorphise; we do it with sticks and rocks.
I do not see people anthropomorphize their TVs, books, paintings, cars, houses, rocks, sticks, ... I'm not sure what you're talking about here. I haven't seen someone call a rock or stick by a pronoun, for example.
I've seen people fancifully do it, but it's exaggeration for a cute effect, and works because everyone knows they're exaggerating.
> We’ve invented a technology that hijacks that part of humanity more effectively than anything ever. Asking people to “not be so stupid” is not going to help.
People learn to look at things in different ways. Humans learn, society changes. It's changed quite a bit in recent years; it's much different than a century ago, a century before that, etc.
In a way, it's more worship of technology to say humans are hopelessly, powerlessly dumb, and technology inevitably rules them. The inevitability of technology is of course a self-serving trope of the industry: you are powerless, we are inevitable. How convenient, and short-sighted.