The other mechanism is.
Even were the relationship not causal, it is at the very least likely exploitable.
Though a fair effort.
The case of watching a lot of TV is a bit different though because it's about attention. Time is limited and it makes a difference whether I do something intellectually stimulating or not. If I spend 8 hours per day creating things, writing software, learning languages, etc., that is going to develop my brain in a different way than 8 hours of watching TV does.
Now to the point about the bad look: even if the study could not prove a causal relationship, why would you even risk it? There is little to gain from watching lots of TV and you'll end up healthier and happier by prioritizing other things.
We all recognize that there is a form of television consumption that is unhealthy, or at least unhelpful; sunrise-to-sunset viewing of cynical unscripted shows on reality networks, whatever. There's a kernel of truth to the observation, but it's being wildly overgeneralized by settling on "television" as the problem.