Who says splash pages have to be vertical? YouRad.io's horizontal splash page.
blog.yourad.io
blog.yourad.io
If the news page hadn't explained that using the scroll-wheel will scroll the page horizontally, I wouldn't have known to try it.
It's confusing and it doesn't add anything to understanding or experience. One of those things that you can do, but probably should not...
The scrolling experience was klunky, and because of the way it cuts off text, you're forced to completely load the new frame and drop all context from the last..