> Like is it really easier to generate a video with fake AI narration than just narrating it yourself?
Yes?
Also, they can iterate quicker (don't have to rerecord if content changes).
because if its human narrated, the likelihood of it being up-to-date drops because _updating it after changes costs actual money_, whereas the ai naratted likely only needs to have its script adjusted to kick of the generation pipeline.
it really depends on how well its actually implemented imo - and i have no idea how well this particular case is in parctice, as i've never worked with perforce.
nonetheless, charging for such a video is kinda incredible. i was just adressing the difference between human anrrated and ai narrated.
I tend to assume that the production has been cheaper but they aren't passing any of the saving on to me. They are pushing the human out of the loop for the bottom line, and there is no benefit to anyone but the company.
ML/AI is a bonus for society in many things like medical scanning, helping the blind interact with the world, etc, but nobody is using AI voiceovers like this example for anything other than helping the company's bottom line by avoiding paying people.
The great displacement isn't just coming, it is here and happening all around us. I for one am doing what (very little) I can to avoid helping it along and that includes refusing AI generated content wherever practical. I'll accept it from a small local business that possibly has little other choice ATM, because of they pay for someone to do the job they'll probably use generative AI anyway, but not from a larger company.
LLMs are great, but we should stop bundling fake image generation and fake voice generation with it and calling it AI.
If you truly believe that there's no problem, and that it's fine, then use a TTS technology that didn't spend a gigajillion dollars on trying to sound like it's not what it actually is.
It's like selling soy pellets with synthetic meat flavour and making it look like meat and selling it in butcher shops and not clarifying that it's not actually meat.
On the one hand, I personally believe that meat is better, yes, but on the other hand, that's not what I am going to discuss and it's a disservice to argue about how meat is better, all you need to know is that if you try to pull this off, you will be indistinguishable from unethical fraudsters. Not saying you or Perforce are one at this point, we are all dazzled and confused by the technology, but down the line, when regulations settle in, there will be no gray area, do not do this shit if you care about your reputation. Only do this shit if you want to make quick bucks during during the boom and before the bust.