> Though closed now, the Star Wars hotel experience was probably the best one on the planet.

No. Nope. About the furthest thing from it. Not even the best Disney has done.

This video is 4 hours and somehow was engaging to me (who never went to the Star Wars park) for its entire duration: https://youtu.be/T0CpOYZZZW4

Doing proper immersive experiences where the participants are involved is a ton of work, often without a ton of replay value. This makes them tricky to attract customers to and limits the potential for massive returns, so they are overwhelmingly passion projects.