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My guess is they are getting folks used to the idea of:

1. The end of unlimited token subsidization and a new status quo of metered usage limits.

2. Adding to the above, self-initiated usage limit resets give you some control and again help lessen the sting of the end of subsidization.

Right now though, I think Anthropic and OpenAI are in open MAU war ahead of their respective IPOs and that might be a bigger factor.

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My impression is that, particularly on Anthropic's side, their confusing approach to quota limits is an intentional attempt to make the actual limits or offerings more opaque. This will make it easier to limit quota without officially limiting quota, because the current real-world quota is a result of bonus offerings, limited-time access, and random resets.

So it's not that "limits went down"; it's that "the bonus offer ended as planned."

In reality their approach creates only friction and frustration and forces users to other competing products(I.e Kimi K3). Once they stop subsidising the prices the users will go away to cheaper models. I could bet my own max plans.

Are you saying that because they are ending subsidies, they are giving more subsidies?

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