Printer, mouse, tablet and display tablet makers use this to insert their crapware since at least Windows Vista or Windows 7, I think. The last one I remember is plugging a Razer mouse just to watch it instantly pulling 1.5GB of bloated junk with "telemetry" exfiltrating the data from my gaming PC in realtime. At least it doesn't leave my mouse in a non-working state when I disconnect the internet, like it used to. Thanks, Razer!
Microsoft is to blame here, really. They have a mechanism to block any vendor (supposedly to avoid reputational risks to their brand due to buggy drivers, at least that was their excuse back in the day), but aren't even using it to block these contraptions. Entire businesses are built on this, e.g. Razer is probably more of a marketing/data company now rather than a hardware shop.