They have been. Very aggressively. The community hates it. Their attempts have been ham-handed and offer zero value added over putting your question into chatgpt dot com instead of the SO submission form; but they would be hated anyway.

They are trying I guess: https://stackoverflow.blog/2026/06/10/announcing-stack-overf...

There's still a question of what that would do for them. I haven't used SO in years because I haven't needed it in years.

That's primarily due to AI answering my technical questions.