Radio Shack by then was it was long on the tooth with soundless black and white computers (OK, you could get sound by using a radio to tune into RF interference - not kidding). The color computer was kinda of a late comer, with the Apple, Atari then Commodore already on the market with compelling color systems... and games.
Another trend that was emerging was they were pretty much working on a lock-in strategy, it was buy only their stuff or the highway, all the way down to printers. They kept with that MO into their PC clones which had slightly incompatible card spaces in their PCs to force customers to buy RS cards.
RS users seemed to be a pretty nice sort though, I'm sure a lot of HAM radio guys got them since they frequented the store already. Their magazines like 80 Micro were informative.