I can't think of another regulated utility that doesn't provide service to (essentially) all humans directly in their homes.
Everyone knows what water and electricity are, the vast majority couldn't explain what service AWS provides.
Everyone knows what water and electricity are, the vast majority couldn't explain what service AWS provides.
AWS has plentiful competitors. If you don't like their behavior, don't patronize them!
(Of course, they don't know they're using it, they're using a service on it)