A better question is would you settle for o3 now or pay 20$ or 200$/month for fable ? Because o3 quality is available OSS.
It is like the new IPhone, in some sort. At some point come a feature many would like to have, despite diminishing returns.
We will see how long labs can keep up and what the scaling curve look like, but I would be more worried into losing sota status to Chinese companies than letting them take the open non-sota approach.