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You've never heard of "the most funded project in Kickstarter history"?

This project is the continuation of Pebble watches after they sold their assets to Fibit, Fitbit got bought by Google and Google open sourced Pebble software.

No, it's a nostalgia thing from us olds + the long battery life and hackability.

I also haven't used it, but apparently people liked the old pebble: https://www.reddit.com/r/pebble/comments/1ijjm5w/people_who_...

It’s all nostalgia mining

Nah, it's more than that. They didn't just resuscitate the brand and slap it onto some pre-made hardware. They're building everything from scratch. They are building devices that are just like the original Pebbles, but with smaller bezels and longer battery life. The only potential asterisk is the protruding screen breakage issue on the PT2, which the company swears is not a big issue. Time will tell.