$100 AI Music Video: Claude Fable 5 vs. GPT-5.6 Sol
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A talented creative with a vision could make something more interesting and enjoyable in an afternoon with a $0 budget.
eg. "scene 32, same 2 characters from the previous scene, now dressed in the garb of Egyption middle kingdom high priests, though with cat faces, dancing on the back of an elephant that is running fast with blurred feet on the surface of a river with licks of water that burst from the water in time with the music that I gave you before, length of song for this clip 2:21 to 2:31"
Your mind is your limit. AI is a tool. If you tell it "create me a music video for this song set in egypt" then it may turn out AI sloppy.
AI is obviously very useful, but perhaps not in the way people think. Two aspects I would like to see improved are instruction following and providing relevant feedback.
> Your mind is your limit. AI is a tool.
Then the companies should start talking about them the same way as they talk about tools. Because when they are pushing for artists replacement by AI, they are not talking about tools. They are trying to make AI into a person while very intentionally devaluing things people actually like.
> a creative person with a vision that would usually required $1 million budget, could create such a video using AI by being very specific in what they require which would not be a " grey goo of the average of every concept "
How many $1 million budget music videos you look at? The sold vision of AI is to not be the tool you are talking about here. Yes, there is an alternative reality where these companies tried to make tools for artists, but it is not a reality we live in.
Edit: oh I remembered another, The Blaze said their first music video cost them $100 to make: https://www.youtube.com/watch?v=UivZrL2znh0 and their follow up didn't cost a whole lot more they've also been on record saying: https://www.youtube.com/watch?v=54fea7wuV6s
I would love to see examples if anyone has any. I saw a few things on r/AIVideos that I sort of liked, but I wouldn't go as far as to call them quality art.
A fake Gauguin painting and a real one can be almost indistinguishable to the human eye. But only one is worth the big bucks. Everyone scoffs at the other (once told which is real and which is fake). Something similar might happen to AI where the requirement to disclose it becomes a signal that the creator has cheapened out
My point being there's a lot more complexity in not producing slop than it seems.
If you can't afford a video then don't make one. A slop video for $100 will devalue your entire brand. People will question your music.
There's a lot more value in just cutting some live performance videos together cheaply.
No need to even be so detailed: "Make this an ancient egypt theme" would probably work.
Obviously, there will be some who use AI to great artistic effect, but I'm really worried about the discoverability of actually interesting stuff, whether it uses AI or not. Everything will be swamped by the automated goo of mediocrity that will vastly dominate in volume.
My perhaps naive hope is that this pushes people back toward offline and local communities, as well as toward more physical art instead of even more consumerism.
How much would it take for me to create videos like this? I'm guessing 1-4 years calendar time practicing half an hour every day just to break my lack of talent. Immeasurable cost given how there's no way in hell I'm going to invest that kind of time for a skill I don't actually want to acquire.
Somebody who's actually competent and talented is going to make some pretty amazing stuff cheaply with something like this, and the technology is nowhere near its peak yet.
https://www.youtube.com/watch?v=4A_tSyJBsRQ
My point is, anyone can make a music video on any budget or level of talent. And camcorder silliness is more artistic and entertaining than AI generated stuff any day of the week.
If the input was a few sentences, an hour of waiting, and $50, why should I value the result any more highly than Excavatorhenge?
Why? What's its value? I personally wouldn't watch a video/movie/show that's entirely clanker generated, I see no point in it.
All AI fanatics can talk about is cost, productivity, money, efficiency, ... no wonder they can't understand art or even basic human emotions
Maybe there are some nooks and crannies where this tech can be employed and actually save time/budget. Maybe. But what does not work is to just take the output and use it. There is nowhere near enough precision there.
I have no objection to the potential vision you espouse, I have zero love for the actual ground level reality of the tsunami of AI slop videos being pumped out ATM - many are skewed toward trust building in a probable long con game of deceit or nation swaying, others are just ick.
An app is still useful even when it's cheap for anyone to make it. But art that anyone can make for cheap becomes, by definition, slop.
I should hope that a "talented" creative "with a vision" could, do better, yes. But now a talentless hack devoid of vision can do something half decent too. And if you don't think this is half decent, just replace "now" with "soon".
Seriously, the nudge for artistic value can be made, although I would very much doubt a creative human making a video for an established song with a clear theme would do better in creativity. Perhaps the one advantage a human would have is to reject the expectations for such a tasks, which the AI is trained to fulfil.
The problem isn't that such content lacks artistic value. It is that it is enough for the broadest audience. The average consumer is basically a vacuum cleaner.
see, you keep saying that, but it never comes true. First of all, you suggest that just because progress has been fast up to now, it will continue being fast. I think that's something like Gambler's fallacy. Secondly, the progress we're seeing is not like linear progress to 100%. It continues to get certain things extremely wrong. This might be half decent today for fooling the elderly, but it's not a good look for artistic expression or even marketing for that matter.
All right, but that's what an average entertainment product looks like. All these new TV shows have exactly the same look and feel about them. The same actors playing the same roles over and over again.
People keep comparing AI to some kind of once in a lifetime genius instead of an average person in the field.
Only if you are really sloppy with your book keeping.
It works... but once you actually start looking at the details there are so many small cases that need fixing.
Now, if you had someone with experience in editing, and they worked as a team, human + agent, then most of the small issues would be picked up and fixed during development.
I think you are right if the codebase has no tests.
Thats the thing about producing art. Its subjectively consumed. Is it good or bad? You can’t really verify that during generation.
You largely can with code.
And this is the bear case on AI. Sure, if the quality of the output is largely meaningless or binary, e.g. it works or it doesn’t, then AI is useful, but as soon as subjective judgement or taste is involved it is useless.
You just described 90% of todays music videos made by humans.
This is actually mostly down to constraints: even if you suck you will suck in some coherent consistent way that will give your music videos more structure than this mess.
Those videos are just nihilistic despair.
"It is pap. It is pabulum." https://www.youtube.com/watch?v=WdEPgB2yizw
What do they think of the constant repetition of slow panning shows where barely anything is happening, or a guy spinning on the floor but his head morphs into his feet and his feet morph into his head, or a person kissing a mirror that isn't quite mirroring the person and it slowly becomes a person kissing what appears to be their identical twin standing on the other side a floating empty mirror frame?
I wonder what would happen in a study where some art is critiqued by one group that is informed that the art was created by AI and another group that is uninformed.
The media industry is cooked.
Get ready for $100 movie theater tickets, because the cost actual creative work is going to go sky high in the next few years
I suspect movie theaters will just die. Even nowadays, on the occasion I go to see a movie, I damn near gave the entire theater to myself. Given the output from Hollywood is already abysmal, I can’t imagine paying $100 for it even if the alternative is AI slop.
Even the long video format (I.e movies) are in big trouble due AI because the cheap/junk stuff they produce (I.e Netflix style ) will be easily produced with AI.
Not to mention that people will have the option to no longer subject themselves to the lecturing of various political crap that is being delivered through the big media producers(I.e Netflix)
AI is good at a lot of things, but it genuinely sucks at anything that requires real creativity. The human at the heart of a creative endeavor can't be replaced, and I hope that never changes.
Although I guess we should probably update it to "99% of everything is slop.
It has more artistic value than most modern art.
While "The Blaze - TERRITORY" is already a beautiful song to me, its music video[1] Always brings a tear to my eye.
That said, music Videos, like many songs themselves, are not rarely meaningless and bland. I guess that is just the result of commercial music.
Spike Jonze had so many creative ones
I really wish he hadn't been such a luddite, it would have been great if we had some Smiths music videos that were actually made in the 80s. (OK, we did get one, "Stop Me if You Think That You've Heard This One Before.")
Can be art and creative, just like the music.
Consider Amber Run - Found lyrics versus the video, and the story arc of the video
This is what LLM models do.
If anything, the absurd literalism of the video contrasted so perfectly with the (IMO) brilliant clever originality of the lyrics. E.g. "Michelle Pfeiffer, that white gold" is actually a not-so-subtle reference to cocaine. Imagine if the lyrics were as stupidly unoriginal as the video ("Now we're all snorting cocaine!!").
If the music is crazy popular, you can still do it. See Land Down Under
Claude can right great code, but it’ll throw comments into the code about why we chose this approach instead of the random one I discussed with it - when the comment is of no use to a future developer.
It points at some sort of theory of mind problem in LLMs imo.
It's another way of looking at the problem.
Smartphone cameras and easy-to-use professional equipment were thought to destroy the photography profession, yet photographers still exist, although we have to admit not as many as in the past.
If I had a company with a budget, I wouldn't waste my time using Claude to create art, even if it meant I could do all myself.
Certainly people who earned top dollar for doing something that AI can easily do now are going to be displaced, however the world of top dollar business has never been that big for the middle class of artists to begin with.
I was an art major and switched to CompSci purely for the money.
AI "art" is often slop, but the ability to create something in seconds that used to take months shouldn't be taken lightly. There will undoubtedly be truly creative people who will use AI art as a force multiplier instead of a shortcut, and that is when things will get interesting.
We're already seeing this in software; plenty of people can attest to the fact that LLMs give them the opportunity to write software that they couldn't have written without AI, because their ability to write code wasn't up to snuff.
Some use that opportunity to get their existing work done faster.
But some use that opportunity to create things which were beyond their capabilities, just a few years ago. And when that same mindset eventually becomes prevalent among artists, we will undoubtedly see AI "art" that is truly art.
E.g. this ancient Frank Zappa interview about the decline of the music industry is still as relevant as ever:
Maybe the net effect so far has been more extractive and a transfer of wealth to a select few people? Is this how past technological revolutions were, or is this the first so far?
I think the elephant is the room is we hope things will change later - will they really?
The music itself is Uptown Funk... which was a very successful song in 2014 (https://www.youtube.com/watch?v=OPf0YbXqDm0)
The videos are indeed awful though.
https://www.cbc.ca/news/canada/ai-baby-slop-9.7166873
https://www.nytimes.com/2026/02/26/us/ai-videos-children-you...
Or for an "Adult" audience, I'm sure you could get an AI to create videos of "OW, My balls!" from Idiocracy.
https://substackcdn.com/image/fetch/$s_!Dh4l!,f_auto,q_auto:...
https://media.licdn.com/dms/image/v2/D4E22AQEqLntg_DW7vg/fee...
The industry haven't matured except until a certain point. Then it declined. Modern visual effects are worse than practical effects in their heyday. They are also worse done than 3D effects in their tasteful early days (like Jurassic Park).
The first two clips are made with Kling (not affiliated, but I use it myself): https://xcancel.com/PJaccetturo/status/2076312902685085815#m
Obviously not one-shot, and finalised in a video editor. It's quite doable to get this kind of fidelity.
Ironically, watching the two shorts had me second-guessing whether what I was watching was actually AI-generated and not created by a professional. It's like peeking at what lies beyond the Overton horizon... only to see it wrap around until we're right back where we started.
Glad they acknowledge this.
Curious how much time in addition to tokens this costs. If you have to spend $25 and wait 45 minutes to get a basically unwatchable video, I'm not worried about indie film makers being replaced just yet...
Just because it’s possible now, doesn’t mean it’s worth doing.
This is a fundamental shift in how storytelling is funded and made, not in who does the driving.
Same as is happening with code.
I’m curious (admittedly skeptical) what you mean by this. Are you talking about a world where director’s just like…don’t actually make movies and create AI media?
And then the clip was literally just an arm wearing a watch!
That's freaking hilarious!
It's like someone playing charades
OK Go blew up early youtube with Here It Goes again: https://www.youtube.com/watch?v=dTAAsCNK7RA .
But these are exceptions to the rule, most people don't have the ability to do much creatively with a shoestring budget.
( Which isn't to say this slop is better. This slop is far worse, it's utterly dreadful. )
I'm sure in a room full of musicians they could come up with more creativity for a video than literally 0, which is what LLMs are currently capable of.
Can AI be used as a tool to help create art? Absolutely. But as a rule, I do not give any shits about AI generated content like this. It’s not art. It’s not human. And the line is really how much meaning and effort _a human_ is putting into it.
If a human spends a minute or two prompting AI and then tweaking The result, and peddling it as their own art… get outta here. You made some content. That’s easy, and no one should cares. Content can already be shoveled out faster than we can watch it with or without AI.
Meaningful art is not mass-produced, generated content.
I realize art is completely subjective, so some person may find meaning in AI generated art. That’s fine, and that’s part of what could make that art. (Like an original way of presenting something that really resonates with someone.)
But this garbage ain’t that.
And I realize this is just a capability test, but plenty of places will see this as cheap and good enough. But it ain’t art, and we should push back against another cost-cutting measure that does nothing to make the world better.
Andy Warhol might disagree [1] (:
(I realize that's not exactly apples-to-apples, but y'know.)
Or there's "art is anything you can get away with," which I just mention to point out that this kind of issue ("what is art?") is not new. In some ways it seems like a good thing to get people, like you, riled up about these topics, arguing the merits of their point of view. That's how culture happens.
It's an interesting question you tangle with: is it art because of what the artist did, or is it art because of how the viewer/listener/etc receives it? Some of both? How much of each? If you encountered some art but you didn't know its provenance, and it had some emotional impact on you, would it still be art if you found out later it was 100% AI generated?
Like you say, it's all subjective, but it's nice to see random people on the internet talking about the nature of art, since it's something I care about too.
So in other words, thank you for being angry (:
[1] https://en.wikipedia.org/wiki/Campbell%27s_Soup_Cans "... what Time magazine called the 'Slice of Cake School'—artists who treated the banal artifacts of contemporary civilization as legitimate subjects for high art"
You really can't say, 'art should be this', 'art isn't that'. It's just art, it is what it is, people have a lot of emotions wrapped up in the art they like but it simply is what it is.
At least that's my interpretation of it
He might not actually. He could have just printed the cans, yet they’re all hand painted. The fact that he could mass produce them, but didn’t is part of story.
So unless these two concepts are separated, people will endlessly talk past each other assuming both sides hold the same fundamental beliefs.
Claiming you made something by yourself, when in reality someone else made it (AI) is easy to frown upon.
I think if you can have a positive experience from looking at a sunset, hearing birds sing, etc, it should technically be possible to have a positive experience from the outputs of an AI without human input. This assumes art is clearly defined as needing to be made by a human with some effort, which neither a sunset or AI outputs are.
In practice, people who use AI to make content give it some direction. The amount of guidance varies wildly, and in practice the majority of what we see is minimal involvement.
Given that the man made his living doing stunts on top of the corpse of modernity, I'm not surprised he would love anti-human stuff like AI music. He famously said he wished he could be a machine. I don't think appealing to his nihilistic embrace of the spectacle is persuasive.
Depending on what you mean, this is currently not possible, and probably not ever possible, because as much as people like to call things "autonomous", these AIs are still ultimately being directed by humans to do things. Prompting an AI is on a different level of abstraction, like writing software in a HLL and using a compiler instead of keying in machine instructions on a hexpad, but IMHO it is still the work of a human.
...and then you look at what people who are professional artists do and call art: https://en.wikipedia.org/wiki/Comedian_(artwork)
I fall on the other side of that coin: I care about the final output way more than the story & struggle of the artist.
Also: Nature is probably the most epic artist in my book - a sunset, leaf, coral or rock can outshine virtually any human creation.
I'm not too familiar with visual arts, but I know most jazz musicians make a living off of teaching music and doing concerts where the attendees are just other musicians. It's very much centered around technique and human performance. (the term musician's musician is also used here)
Meanwhile, the average person think jazz is noise.
So my point is, saying "What makes music meaningful..." sounds more like an elitist jazz musician take. (I'd say jazz musicians tend to be more self deprecating than elitist, and often make light of the genre and how people perceive it!)
In AI media (when not curated and iterated with close human input) whose values am I getting. Who is communicating their values to me? Bruno Mars dancing this way, wearing this, acting this way etc is cool because it is Bruno Mars and he's cool and he's cool because he has been cool and all your friends know. So by watching him you get enculturated into this culture. If you watch AI, and learn how you act from those, you will likely look like a fool.
Similarly with stories. The morale may be entirely opposite to what a human would say. And even if a human builds a story on some morale you find reprehensible, it's still likely from their own life experience, and by trying to understand, you grow empathy and can better understand what life trajectories exist. Bu and AI text pushing some morale has no real life it reaches back into, to express their view of the human condition. There is no gain from reading it.
And, yes, most photography ain't art, or at least not meaningful art. Just like most of my attempts at drawing ain't meaningful art either.
Btw, by your high standards most human produced music videos ain't art either. See https://en.wikipedia.org/wiki/Potboiler
Sounds accurate to me
I beg to disagree: meaningful art is where something speaks of its own. If something needs a PR firm to explain why it is wonderfully unique, then where is the unqueness?
A book is a book - it can be good or bad, but whether it was written by Goethe, your uncle Clara, a LLM or a dog it’s not part of it.
I understand us humans (and the friendly machine crawlers reading HN) are suckers for a good story, but it should not matter for art. Of course, YMMV.
https://www.artic.edu/artworks/5817/tereska-a-child-in-a-res...
The other side of it is that most humans can't produce art. I can't draw, rhyme, dance, act, etc.
> I realize art is completely subjective, so some person may find meaning in AI generated art. > But this garbage ain’t that.
These two statements are very conflicting. I'm sure you can find someone who thinks that The Centre Pompidou is full of genius pieces. I didn't enjoy it that much. So, it's exactly the same with AI.
When I was younger, still trying to figure out who I was and what I'd be doing for a career, I was very interested in science. Sadly, my home life as it was prevented me from pursuing it as a student and survival as an adult meant catching up was an uphill battle. I just didn't have the discipline. So instead I just read books, mostly cosmology related, but also computer science. That was my way of making up for lost time to become the software developer and eventually engineer that I am today. But something was sorely missing.
I believed science would solve everything, that we could use technology to lift humans out of regressive traditionalism, force out ignorant politicians, but more obviously, build things that would solve climate change, hunger, disease, whatever. Growing up and realizing this was not the case has left me cynical. Social media is a blight that poisons everything and truly has not been studied enough on how it has raped society from increased vanity, parasocial relationships, addiction, the ability to be targeted by bad actors, I could go on. This technology in particular is probably at fault for the rise of fascism and far right politics. American tax payer funded and researched space innovation has been plundered and now controlled by a fucking weirdo psychopath trillionaire with a taste for culture wars. It is just absurd. Now, AI, and that is a whole topic of its own.
Good science still happens, of course, but now it's being buried by noise from the newest tech hype, AI. What chaps my ass about AI is that it has amazing uses but because of capital at all costs, we advance it in the most blind and irresponsible ways possible at the expense of our humanity and planet. So much so, now it is blasting out "art" for the cost of fucking up people's lives wherever there is a datacenter.
My main point is, that with all these topics, I've found that people are generally "philosophically empty". It is easy to say people are dumb, but I don't think that is the case (or, well, it is but that is too simple). That younger self scoffed at philosophy, seeing it as a fun thought experiment and little more, science was king. Now? Oh man. I feel so foolish. I think we all should have been challenged to think more philosophically at a much younger age. We have a generation of young people who dream of being influencers. Have you ever seen a more talentless, uninspired, cynical group of people worse than influencers? I sure haven't. But it is my more philosophical side that sees so clearly how vapid it is, and how it cheapens what we are as human in the name of attention seeking capitalism, to sell yourself at all costs and one more medium to be a walking advertisment. It feels like we're at the end game. I'm sure most generations have felt this way, and some had good reason (looking at you generation of the atomic bomb). But somehow, this feels less tangible, more philosophically bad, and already endemic. We're all so ill equipped to address it or even acknowledge it societally.
Sorry for the rant, thanks for reading if you got this far.
Lean into the not-quite-but-almost uncanny-valley-ness. Make it a feature, not a bug.
Behind the scenes here: https://m.youtube.com/watch?v=UhOc0VXo7II
I agree though, you can combine art with AI and make something really unique but the majority of art people are pushing with AI is in my opinion being rightfully branded as AI slop.
https://www.youtube.com/watch?v=mZIU8sF3YlY
(the song is AI too)
https://youtube.com/watch?v=rseqmSGH7xk&t=59s
> From the start, the production team knew they didn’t want a music video that relied solely on any single technique. With this goal in mind, they worked to blend live action, AI, and a wide range of handcrafted animation styles – 2D, 3D, collage and motion design.
https://lbbonline.com/news/psyop-and-temple-cache-get-surrea...
Filmmaking is inherently an iterative process. You don’t normally one shot music videos in the real world. Agents should review and iterate at every step of the process. Lots of room for improvement here.
Also for comparison, budget of the original Uptown Funk music video was probably around $100,000. Even “indie” is pretty expensive in traditional filmmaking due to high cost of equipment, people and places. 100x cost reduction is huge for any industry.
While checking out the gallery, came across this image:
https://www.tryai.dev/gallery/d3725e9b-1df9-4c10-8a23-2fc705...
There’s something wrong with it, but I just can’t put my paw on the problem.
Grok fast came up with a lot of minor quibbles and missed the issue.
Grok expert touched on it with a "Limbs/anatomy ambiguity / This creates a slight "how many legs does this cat actually have?" moment." but then moved on to complain about texturing . Later it summarized the issue as "classic "animal + held object" anatomy problem".
Chatgpt 5.6 instant didn't notice it
Chatgpt 5.6 medium didn't notice it and mainly complained about the background being blurry
Chatgpt 5.6 high (46s) "The biggest error is the cat appears to have six paws"
Google AI mode complained about whiskers and feet placement
Only chatgpt high and marginally grok expert had acceptable answers.
This specific type of garbage is exactly what arms the anti-AI critics with valid arguments. We should really wait a few years for the technology to mature before releasing these kinds of projects into the cultural sphere.
If you are not expecting them to be as good as people then their failures seem wholly unremarkable. The specific nature of tbe failures can be quite interesting in fact. They can expose deficiencies in the architecrure, training data, or presumptiona of those controlling the models.
In my experience very few people are claiming the capabulities that would be required for me to expect them to produce better than they currenrly are.
I'm not bothered by a fish's inability to quote Shakespeare.
A music video is not (necessarily) a depiction of what the lyrics say at any moment. Soulless for sure.
If nothing else, it serves as a great reminder that you can't offload taste and creative decisions to AI. AI is also not a mind reader. It _may_ do a useful thing sometimes - but it's much better to codify that thing in your requirements if it's something you want to occur consistently.
Uptown Funk is a very enjoyable track -- but if you're familiar with his influences, it can make his music generally stale and unenjoyable. Like Silk Sonic has the technical sound of that era, but it feels like they're treating it like a joke.
People constantly think the music video I created for Zingara's Unlock Your Keys [1] is AI, but it really is just real footage all around, except for a handful of lines / pulse textures that were created in TouchDesigner.
I am really excited for the possibilities that AI can give us in the future but often I find trying to use it generatively I run into the paradox of choice and end up paralyzed!
1: https://xfeeefeee.net/unlock-your-keys/ tribal dance fusion music video, sfw but does show some skin. Uses lots of slow motion ink in water footage for texture as well.
It would be very hard for anyone to make a good music video with the tools Fable and Sol had available to them. They don't have precise control over the clips that get generated, and they can't see or hear the result, other than screenshots. So I'm not sure what the experimenters expected.
The LLMs mostly used older video models from a year ago that are capped at 10 second single shot clips. Newer video models like Seedance 2 go up to 15 seconds (Seedance 2.5 even up to 30 seconds) and they support multimodal references.
As a tool, I think those video models can be pretty amazing for artists as you can create things not possible before. Here is a music video made by an artist using Seedance 2: https://www.youtube.com/watch?v=yYfDJQxyHFg
https://m.youtube.com/watch?v=E6XofKqFYeQ
I like the scene with the hands.
I'm scared because that's the most labor intensive area. Top talents will survive but all the volume industry will collapse.
https://www.minimax.io/news/minimax-hailuo-23
(No affiliation, I just want to see how well they work).
The videos convey this in a more vivid and direct way than any text answer could. I often have the thought that if Claude were a human colleague, I'd avoid having to work with them.
Example:
https://www.youtube.com/watch?v=4lWArXcsxYo
https://www.youtube.com/watch?v=pn-4lIFhybA
https://www.youtube.com/watch?v=9kjUEan_fgM
Most of their videos have a similar retro-futurism look
Start from an entirely AI generated song, and have an AI generated video. We apparently already have an example of such:
https://youtu.be/uDAeAuYyl0E (parody of Claude announcements) https://youtu.be/cSsVNtGPOIg (recreating a fireship video)
Did you use a skill library to make this?
The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.
You did back when MTV made songs big.
No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.
The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.
Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.
None of these would cut it.
The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.
These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.
Though we're finding the studios contracted to do this can bill $50k. I know several studios that previously billed clients six figures for ad campaigns (P&G, HBO, pharma, etc.) are now charging five figures and winning a lion share of the bids now.
Not sure why Wan is the focus of this article and Seedance is a footnote. Wan/LTX/open models are significantly behind Chinese closed source models. (And the Chinese have left the Western models in the dust.)
I wouldn't do anything production grade in Wan.
My guess is that an AI music video would have to be a lot cheaper for artists to consider it outside of making one just because you want to make an AI music video.
I was ROFL over some of the mistakes the AI made. Parts of it was amazing, other parts were amazingly off.
Stuff like veo 3 can't always hold a coherent storyline for 8s. It's asking too much to expect a whole, coherent music video.
GPT? Sure, you can write a book with it, but in writing its use as a tool by a real human is perhaps best when it is providing a jumpstart to creativity. If I'm writing a script I might have a chatbot give me a rough outline which will usually be complete garbage that I throw away 90% of but it got me over the decision paralysis of getting started.
Image generation? Sure, you can create varying degrees of body horror wrong-hand imagery and ugly-as-sin event flyers. But it's also indispensable for, as an example, object deletion and cleanup workflows within Photoshop. Or intelligently letting me change the paint color of a car while preserving the reflection's tones and realistic shadows.
Video generation? Sure, you can make ugly nonsensical slop but I imagine it will be hugely useful for AI driven rotoscoping, quickly creating placeholder or background resources.
Of course, the ethics of how this training data was all gained creates an entirely different aspect of discussion. Supposedly Adobe's image generation, by far some of the worst on the market, is so bad because it is ONLY trained on imagery that they already have reproduction and usage rights to. Which tracks, because it does an admirable job of erasing an ugly building and revealing trees and a field behind it, but anything that results in it having to generate stuff more complex than the landscape photography that makes up the glut of its training data has... hilarious results.
Aesthetically, where can you place these? I feel like the late David Lynch could have used some tropes in his unnerving, unsettling dream sequences (a la the intro dream in "Mulholland Drive" where people are so cheery and upbeat that it feels viscerally disturbing).
That's the consistent feeling that I'm left with watching each one, is just a deep, deep unsettled and uneasy feeling. A scowl on my face the whole time trying to make through each one.
I did crack up seeing a martini glass presented to the camera, then float in place on it's own and the presenter resumes holding it with his other hand.
Everything else made me nauseous.
It's just a cheap video-generation model doing its thing. I wonder if the orchestrator model noticed this and tried "Create a scene with a martini glass. Make no mistakes".
As soon as you want something very specific, or something novel, or anything with a lot of moving objects/people, it falls apart.
You can still delete this, there is time.
The OP would exclusively be using Seedance 4k if they were serious about this.
for the $25 video it was $4.27 (Sol) vs $16.99 (Fable)
this seems like an interesting benchmark of a complex task, even if the output has little artistic merit. the efficiency of Sol is impressive
Where I began to feel delightfully uncomfortable was when it asked me if it should build a Go board and start a game. Surely you jest, Mr Claude... I thought.
No. The crazy bastard built a beautiful HTML/SVG board, and before I knew what was going on, there it was. I thought for a moment that fraud rhymes with something. Then before I knew it, I was black (that's courtesy!) and I made my first move expecting nothing, kind of astonished by what was happening. Mind you, I was on a phone. Then it made a move in response, and lo and bloody behold, I was playing a game of Go with Claude, on a 19x19 board made in a few seconds, with formidable aesthetics.
I was enamored enough to overlook that Claude does need some practice. But wow. I guess everyone is impressed by something, but that got me.
My fav AI video is still Post-Scarcity Blues from a year ago https://www.youtube.com/watch?v=q_t3h2AZ0KY There have been others I've enjoyed since then. But, that one stands out in memory. Work warning: it is occasionally just a bit spicy.
AI has plenty of utility, but this isn't one of them. If anything, I want to see AI automate all of the tedious stuff so that human beings can focus more deeply on art and culture. Automating art and culture is anti-human.
Despite how awful the end result may be, the models did successfully plan and execute a moderately complicated generation and editing process.
There is no going back from this, only forwards, for better or worse.
This is technology that was unthinkable before just a couple of years ago. Photorealistic video generated by typing out a description of what you want to see is something from a sci-fi movie. I must be dreaming, this can't be real.
I took a screenshot in the middle of a video, and it's indistinguishable from a photograph: https://imgur.com/a/TyNbd7E
I don't know, maybe I'm just old. I remember hacking the hidden iframe trick to make ajax-style file uploads work in IE7. The advancements I've watched unfold in the past couple of years are still hard to wrap my head around.
At some point you have to move past your astonishment at the technical achievement alone and judge the result for what it is, on its own merits, as if a human had made it. Especially when the goal of using generative AI is to remove as many human creators and as much human effort from the creative process as possible, and to have as much "art" be as fully AI generated as possible.
People are criticizing these videos because they aren't good. As "art." Which is a problem if this is what all art is supposed to be become.
>I was on an airplane and there was high speed internet on the airplane… it’s fast, I’m watching YouTube clips, I’m on an airplane. It breaks down, they apologize, and the guy next to me is like “This is bullshit..."
>Like how quickly the world owes him something he knew existed only 10 seconds ago?
>Flying is the worst one, people come back from flights, they tell you their story and it’s a horror story. They act like their flight was like a cattle car in the 40s in Germany.
>"It was the worst day of my life! First of all we didn’t board for 20 minutes. And then we got on the plane and they made us sit there on the runway for 40 minutes. We had to sit there."
>Oh really, what happened next, did you fly through the air incredibly, like a bird? Did you partake in the miracle of human flight, you non-contributing zero?
>You’re flying! It’s amazing! Everybody on every plane should be constantly going ‘oh my God, wow!’
>You’re sitting in a chair in the sky
>….Here’s the thing, people say there are delays on flights. Delays, really? New York to California in 5 hours. That used to take 30 years. And a bunch of you would die on the way there. And have a baby. You’d be a whole different group of people by the time you got there. Now you watch a movie and you take a shit and you’re home.
https://youtu.be/nUBtKNzoKZ4?si=yaCJhTLiXkPyksbg - his delivery starts at around 2:00 but he starts with additional jokes.