The impulse to ask "what population was sampled?" is good but its not always a straight line from there to "these results directly reflect that sampling bias."
In fact, from the page you posted: "Data for the general U.S. population (including the High Net Worth oversample) were weighted to Census targets for education, age, gender, race/ethnicity, region and household income. A full methodology is available."
I would presume that the headline number attempts to account for sampling bias.