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Comment by rhipitr | Hacker News Reader

Any people with insight on why this happens? From my corporate experience this generally happens when two teams are working on a similar thing, they complain about turf to leadership, and leadership either makes them consolidate efforts or chooses a winner. Is that what happens at Google a lot? Or do they just constantly tweak things to the point they cease to live or be used?

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I've always attributed this sort of thing to companies outgrowing any form of manageable structure. At a scale like google, each team gets so distant from various parts of other parts of the company and the management structure gets so deep that the whole thing kinda becomes a zombie. Each part is kinda stuck in its own myopic view of the world with no oversight. Like, if you had an org where the only thing you made was AI tools, you would probably have common branding and the CEO would spend real time trying to get the naming right, but Sundar probably forgets they even made Notebook LM.

Eventually, if something makes news or when they try to trim offerings, suddenly the company can focus on it and then does course corrections.

Something of note is that this is now the third name for this product, the first name was impressively bad and so myopic that it feels kinda hilarious.

They wanted to call it Tailwind. Like the #1 CSS framework on earth.

Sundar did know about all the chat apps though. It's one thing to have internally competing things, but that shouldn't be exposed to end users. I never had a lot of confidence in his leadership either, seemed like autopilot.

I would imagine it's just a branding/marketing thing so that the product is directly associated by consumers as being within the Gemini ecosystem (and thus Google) from the product name alone. NotebookLM doesn't convey that, but Gemini Notebook does.

I've seen this sort of thing happen when something starts small and no one cares and then it gets traction. Eg: If you have a tiny toy project that the engineers call one thing, you might publish it under that name. If it then gets the attention of some higher level marketing team, you might rebrand it to align with the rest of the company.

No idea if that happened here or in google generally.

You are evaluated by launches. If you have nothing of substance to launch, then launch a rebrand.

It is a sign of an organization that has nothing of substance to show off. Sadly, that's where Google is now: while its competitors are busy launching new features and improved models, Sir Demis' merry band of pranksters is busy renaming and rebranding things.

Google seems to have competing orgs especially when something becomes a company-wide priority. Before it was chat apps, now it's AI. Idk if it's intentional, but it did seem that way with Jetski vs Gemini CLI, where they decided Jetski was better and nixed the other. Also ChromeOS vs Android.

Jetski is a code name.

And it was replaced (I expect, don’t know for sure) because GeminiCLI was built on a code base and language that didn’t scale in performance for what people were doing.

I know Gemini CLI was written in JS + React. Even the public version had a very slow startup time that some might blame on the stack. But Claude CLI is a similar stack and starts instantly, so idk, does Bun really make the difference?

Internally I didn't like Gemini CLI just because it didn't have the right skills/whatever preinstalled, so it always did stuff that made sense elsewhere but not at Google, like trying to grep through the entire monorepo. Jetski just worked.

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