The challenge we hear from customers is that they don't know what AI apps, MCPs, or tools their employees are actually using. And new things just keep popping up everyday. Without that visibility, it's difficult to know where to apply controls.
There's also Bluerock, as yet another example. I've worked with both companies though I get nothing from mentioning them here. My point is this is a (suddenly) crowded market - perhaps more so than you realized - so you should consider what exactly is different about your product and why that matters, and then make that obvious to prospective buyers.
And I know Harold well at Bluerock. I totally agree that the market is crowded and will only get more crowded which is a good sign that the problem is real.
And yes I totally agree with you that differentiation is the key. I can't say that we have figured this out 100% but our approach is always community first, open-source first. I hope that is the right direction in the long run.