IMO we are in the era of “Final Companies” and the appeal of being a founder these days just isn’t great compared to the entrepreneurial boom of the 2010s and 2000s. The risk to reward ratio has never been worse.
Any business that relies on loudly marketing itself to wide audiences is at risk.
The only viable business path now is niche domains with limited visibility, B2B sales. No social media presence, no website, just quiet business deals being done in exchange for goods or services that is all under the radar of megacorps. In tech this is now virtually impossible as all useful services that could be provided have already been provided in some form by now.
There are no low or mid hanging fruit, everything is now very high up.