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Comment by stanac | Hacker News Reader

Bosch owned Junkers since before WW2, at least heating appliances, I think airplanes where independent. They started rebranding Junkers to Bosch Thermotechnik ~20 years ago. I think they never sold heating appliances in UK under Junkers brand.

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Someone in marketing must have put the kybosh (or maybe it's kybosch) on Junkers as a UK brand. For a couple of reasons, really.

Yeah, "Our Ju-88 will heat your home up real quick!" isn't really the optimal marketing slogan.

Good idea since depending how you pronounce junkers in English it could sound like an undependable appliance.

Another big reason is probably the infamous Junkers Ju 87 dive bomber which also saw use during the Battle of Britain (https://en.wikipedia.org/wiki/Junkers_Ju_87). Or any of the other military Junkers aircraft built during WW2, of course: https://en.wikipedia.org/wiki/Junkers#Aircraft

Maybe… but less likely since few people remember plus we don’t have an issue with Mitsubishi and they built planes that gave us pain as well. What I’m saying is if Mitsubishi had been Mitshit instead they’d likely also feel pressure to change their name due to its sound rather than WWII infamy.

Approximately no one on the US home front had to fear harm coming to them from a Mitsubishi product. This stands in rather stark contrast to the experience on the British home front:

https://www.iwm.org.uk/history/second-world-war/blitz/blitz-...

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