- many people wish they could control what they see and who they talk to. (Eg control the algorithm, avoid censorship from big tech)
- some people care about owning their data so it doesn’t go away when a company fails
- technical people are interested in building more types of social apps that aren’t just twitter posts etc
- nearly everyone just wants a fairly seamless experience without a lot of gotchas or technical problems to solve like self hosting an instance for your friends that falls over if too many people use it and is tricky to network with others.
Bluesky is trying to solve all those kinds of problems, which I think is pretty interesting, and I don’t think the others are quite doing the same thing technically. At the end of the day they are all pretty niche.