Please do not use Feedburner service
garron.me
garron.me
Here's more info: http://support.google.com/feedburner/answer/79590?hl=en
The short version is that FeedBurner has a free feature called MyBrand which serves your feeds from a CNAME of your own domain. Then if you choose to leave FeedBurner, you still have full control of your feeds and permalinks. I set it up on my own domain years ago as feeds.mattcutts.com, for example.
I think this free feature of FeedBurner is one that everyone should use so that you keep feeds under your own control and served off your own domain.
Once Google acquired Feedburner, Google made the feature free.
I'm pretty sure the consumer got a nice win here.
http://feeds.mattcutts.com/~r/mattcutts/uJBW/~3/8IurStR5fXw/
Goes to
http://www.mattcutts.com/blog/pubcon-2012-slides/
So if I bookmark the former, and FB dissapear you will have to create a full list of 301 redirects in your server so my links still work. Yes you have the control, but that is a lot of work.
Why not make FB links like this?
http://feeds.mattcutts.com/blog/pubcon-2012-slides/
In that case all you have to do is a 301 of feeds to www.
Hope my point is clear.
Edit: never mind. Someone found this http://www.wangarific.com/how-to-get-rid-of-feedproxy-links-...
That way you really have all the control back.
TL;DR: disable click tracking.
TechCrunch/etc cares about the statistics FeedBurner offers since that is their core product, whereas GitHub/etc probably don't care that much.
But it's different now, the companies involved are the ones I've read about since I was young and are therefore trustworthy and permanent. I know older people thought the same thing and turned out to be wrong every single time, but this time it's different. Why is it different? Uh ... I'll get back to you on that.
I often think about the implications of using Google Analytics on my sites (I use the less unsafe anonymity IP detection"), but those concerns all go out the window, if they got there by shorturl.
I think it's a fair tradeoff for content-centric companies to have feedburner (now google) rewrite those links to get some very useful stats in return. This was already happening pre-acquisition and only got better afterwards.
Links get indexed quicker and get submitted to reader / google news for free.
The whole reason for existence of FeedBurner is analytics. The links are used to track clicks; you can turn it off.
Google has shut down many services and "broke the internet" before - what they essentially did with Reader.
Even if it takes 100 years, we don't want the internet archives to be broken.
I'm not sure what you mean about Reader though?