I think hate is the perfect word.
i can disagree with my neighbor's opinion that his wife is pretty or his kids are smart.
i hate entrenched capital that is trying to obliterate my ability to work, and which will leave me to starve, and which is very, very blunt about how little they care about us.
That is the express world people like Bezos want to bring back with company towns.
So, ya, hate would be a proper word.
When you have concentrated power and make a living out of fucking around with everybody else, you seed hatred.
For a normal person, when your day is pop-ups, cookie dialogs, dark patterns, auto-opt-in, <100-pages-of-legalese> + "Accept", subscriptions, smartphone-only ordering and customer service and endless-monetization...
...why use weaker words?
of course, if you're working or starting a tech company, you cannot use strong words. You might alienate your many funding sources.
Once you take VC money you might as well work in big tech. You’ll still be beholden to morons. I have no interest in making more friends in Silicon Valley than I already have.