Company claims to "track exactly who is visiting your website"

The internet always takes it a step too far.

It looks as though this site is not able to track individual people, but only companies. I'd guess they're doing this by querying each visitor IP with a database of known IP addresses used by companies. If so, it's not particularly sinister, not particularly useful, and not particularly accurate.

The discussion being had here - http://news.ycombinator.com/item?id=4891637 - deals with a site that is allegedly identifying visitors individually somehow, most likely through something to do with social media. However, I'm skeptical.

It looks like it is only companies it can track for you.

I must agree with you and tzaman on this. In a time when we are fighting hard to protect our personal privacy online, companies like this are trying to take more of it away. I hope beyond hope that this company fails miserably!