This is just so, so bizarre. So I guess 15 year olds can access it after 12am (EDIT: ah, UK is banning it for those under 16, I see)? And they're going to force a bunch of companies to implement these features for everyone in this 2 year age window? What? It makes no sense... it's like someone's grandma came up with this policy in 2 mins without thinking it through.