How do performers benefit from scalping?
1 - I’m more likely to buy a ticket or pay a higher price if there’s a chance of turning a profit if I can’t go.
2 - Speculators are more likely to buy unused inventory if they can turn a profit. This increases total tickets sold. (Scalpers get paid for taking risk)
I’m not defending this. I’ve given up on concerts for my favorite larger bands due to sticker shock.
But consider Ms. Swift. All of her shows sell out, period. Face value tickets are maybe $400 max, and resell for $2000+. I don’t think she sees any benefit from scalpers. Ditto any performer that is in very high demand and certain to sell out and have unmet demand.
If a ticket sells for $2k then the platform gets some massive portion of that (like $400?) - are you sure some of that doesn't make its way back to the artist, at least on the primary sale platform? I would be rather surprised if it didn't.
Think of it this way… let’s say two identical companies are going to IPO. Company one you can sell the shares for a profit later if you like. Company two you can only sell for the price you bought.
Which will have the higher IPO price?