> … internet fame / personal branding.
Also known as “social proof”/“social credibility”, and it’s a common mistake to assume it has no value whatsoever.
Also known as “social proof”/“social credibility”, and it’s a common mistake to assume it has no value whatsoever.
I'd argue that it only matters when the goal is to convert "real name" accounts into something that is effectively merged with an Experian soft credit score, Google supercookie-powered profile, etc.