I remember they were pushing the AI narrative all along the 2010s on their front page. 10 years ahead of everybody.

We looked into it at the time there was nothing interesting.

Outside of the mainframe, power business, some research and cool things they bought like Redhat and Hashicorp, IBM is an horrible company. They are the incarnation of the cold, stupid corporation, the buzzword soup and the sales to entrap you in an expensive unending nightmare.

I heard they had a lot of really good people but my guess is most of them left.

That battle was fought in 2012-2015 and except for a few exceptions, IBM lost. The only real advantage IBM had was in mainframes with 1-10TB RAM. For example, customers who like doing database joins on a time-slice of countrywide telecoms data. Only a few customers have that use case, unsurprisingly.