True. The linked article's title says that. I wonder if that was a typo by the OP or one of those HN quirks where the title was automatically changed when it shouldn't have been.

I would say that the more a company still has plenty of old-fashioned intangible positive corporate goodwill, the bigger the notch.

Wouldn't want to be negative at a time like this.

I think there's an errant space in between the BBB and the - but yes, the title is wrong with that space