Reminds me of the "good guys with guns" narrative tbh. Being able to document such transgressions is not enough of an argument to do a mass rollout of ad display technology IMHO.
I think the argument upthread about "conflation" has a point, but .. it's social media itself that forces the conflation. You can't just have a social network that lets you communicate with your community, it has to get tied up with international politics and exploitative advertising.
The tech industry obviously jumped onto it because it's a rhetorically powerful argument but it tells you very little what the systemic consequences are ten years down the road.