Thie assertion is extremely funny to me. Historically we come from an "app culture". Back in the day, around 2000 or so, if you wanted some functionality, you ran an application. You ran software in your computer.
Then on the early 2000s people started migrating their software web" , inventing "SaaS" (software as a service" .
I remember my young self being strongly opposed to that, because I saw little sense in constraining what you could do with a scripting language, when you could easily get the "networking" capabilities adding tcp/ip to your software .
But the web and Javascript won, mostly due to control (there was advertising in software since the 90s, for example Opera or GetRight had ad banners) .
The feature and mobile phones came and people started to migrate to "apps" again. So we came full circle.