(since I think probably people are reading these days more than ever - it just may be on forums like HN, social media, and AI output, etc.)
so if you just define that specifically then we could just promote it on social media, people reading these specific things, and then "boom" more people are "really reading"
(I presume people want to see more people reading "Great Books of Classic Literature" which is probably a great goal, things like Chaucer's "Canterbury Tales" or Dante's "The Divine Comedy", etc.)