I know people say cold emails work, but it's brutal and goes to spam most often than not. Maybe it works when you are emailing as a person talking of something and it's low these days too, but trying anywhere near selling even if it's something that would help them a lot it's gone.

Content marketing - I have to check more of the latest report to say this. But the post hyper specific blogs/information isn't working at least when you are targeting AI savvy users cuz most use AI overviews or similar

Micro tools - there are too many to compete with and AI makes up one so easily these days

Communities in slack/reddit advise when you are selling to B2B has become shovel sellers echo chamber instead of gold miners, it's everyone trying to pitch

Something I do see working, just because there is AI doesn't mean everyone want to take the overhead of creating pushing it up and maintaining, at least in few communities I have seen they are very much open to solutions, but there is not as much paying power.

I am sorry if I sound pessimistic, I would love if someone could prove this wrong lol.