Yes, grid scale deployments are cheaper, but I'm generally guessing a lot of the grid scale solar deployments do not price in the grid infrastructure adaptation costs, and I'm not even talking about grid storage.
Consumer rooftop solar is fundamentally democratic: it reduces reliance on centralized institutions for power delivery, Make society a lot more resilient in bad weather and other emergency situations, insulates everyday people from wild variations and petroleum and other consumable energy availability.
Combined with plug-in hybrid electric vehicles, it would enable electrification of 80 and 90% of daily driving without grid infrastructure costs.