What are Forward Deployed Engineers, and why are they so in demand? (2025)
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If you are forward deployed then you get deployed forward (away from comfortable home office).
Still i want to believe i'm wrong and it's a good job.
It's certainly working on me, because I like talking with stakeholders and identifying problems I can solve, and I don't like sales. I'm far more likely to apply as Forward Deployed Engineer.
In the old days, sales would close a client with the help of someone in technical sales and a solutions architect that would come up with a high level spec for a solution. That spec would be fleshed out post sales and then given to an engineer to develop.
Today the FDE often does both.
The difference between Palantir and pure consulting is that Palantir has a core software platform that they customize per client. The business model is more akin to IBM or SAP products.
Edit: I guess I'm not surprised to see the downvotes on this; I get that a lot of people on HN don't really understand product management, or don't value it. The path from engineering to product management can really start with getting closer to the customer - putting more time into understanding their needs.
The reason this shifts a lot with LLMs is that a sales engineer / forward deployed engineer can tackle customer needs much more quickly with Claude Code than they could have themselves, which means these feedback loops can become a crash course in customer experimentation and understanding.
Teresa Torres wrote an amazing book about continuous discovery that I use with my teams (https://www.producttalk.org/continuous-discovery-habits/), and a third of the book is about talking to your customers every week if you can. Someone in a customer facing role who can also build code has a huge leg up compared to someone coming at product from an academic setting. Case studies in an MBA are great for strategy, but they're usually fixed points in time. Getting that nimble feedback to hone your product sense is the hardest part of getting good.
PM in this sort of company—where there's no grand unifying vision vs just responding to customer requests—is the sort of almost-entirely-paperwork role that starts looking less necessary when you can have LLMs summarize all those comms and "analysis."
If your PM isn't defining a clear strategy, your PM is probably inexperienced and/or overloaded. It sounds like you might have experiences like that.
I think a good PM needs three big skillsets: Customer discovery, Strategic planning, and leadership alignment. The second and third are easier to learn academically. This kind of role is ideal for learning the first.
They use LLMs in similar ways that regular engineers use. This is an engineering role, not a product / project management role. I don’t think this role is anything super special that will be revolutionized in any different way than that other engineering roles are affected.
In the end their value add is that they’re both embedded within the customer’s and our company, they’re our eyes and ears within the customer. Their purpose is not to make sales demos, their purpose is to make our software actually work properly for the customer’s needs.
I'm saying giving an FDE the ability to significantly modify code for customer needs using a powerful frontier model will make their job more about customer discovery and strategy than about engineering, a big shift of ratio of where they spend their time. It will make the feedback loops tighter, let them experiment faster.
In East Asia, 'SI' is looked down upon, but one of the strengths often mentioned about SI is understanding the client's business, that is, the domain. It's true that in the industry, which is based on job-hopping and career building, it gets a lot of criticism. But from a startup perspective, it's often evaluated positively as having strong business insight. So I think your opinion is valid.
In fact, from what I've observed on HN, most people seem to be obsessed with 'programming purity' rather than 'product cycles.'
When you're doing product-focused or delivery-oriented development, there are inevitably black boxes you don't understand, points you can't control, and product management isn't about 'perfection.' It's about whether you can get fast feedback from customers and iterate. But here, it seems like most people assume that everything should be ideally perfect.
I agree with your opinion. Because if you go to the field rather than just dealing with services, you can clearly see how imperfect domain modeling really is. If a business is large enough, you can reshape the domain with capital power to fit your service, but as you know, most of the time when you go on-site, there's a conflict between an imperfect domain, most clients don't really know their own requirements, and implementation capabilities.
Actually, I think your post is more high-level. Don't worry too much about the downvotes.
And thank you! It is higher level. I'm not worried about product management as a field at all now, because software engineers will have more trouble upleveling their thinking to the business than product managers will building high quality software with an LLM.
Funny enough, the Pragmatic Engineer (author of the post linked) had a follow up from about a year after the post above and he reports the same thing.
https://blog.pragmaticengineer.com/the-pulse-forward-deploye...
Is the nominal difference between an archetypal FDE and an archetypal SA greater than the difference in the SA role from company to company?
Again, because of the size of my company I can make my role fluid (including a good way), but call it what you will I engineer, I sell, I consult.
In most places I've worked SAs are generally just connecting existing pieces of a system together to meet a customers needs. They may write code, but it's often just glue to connect two bits of the system together or transform some data or something like that. They're not really contributing to the underlying product, they're just using the product and some custom code to meet a specific customer's needs.
An FDE is supposed to be closer to a regular software engineer on a product or platform team in that their goal is to solve a specific customers problem, but they're supposed to be more focused on the big picture and using their learnings to build a better product. They're still using existing systems to solve problems and writing plenty of glue code, but they're also supposed to have the leeway to contribute to the underlying product to make it better for all customers.
The simplest example I can think of would be something like a customer saying something like they need a way to convert a bunch of their data to a CSV and then send that to a certain email address every Friday. A more traditional SA mindset may be to write a Python script that runs on a cron that connects to that customers DB pulls the data, converts it to CSV, and then emails that specific email address. Even if the SA knows that's not the best way to do it, it's the tools they've been given to work work. A FDE should have the leeway and skills to go talk to a PM and their engineering team and just build an in product, self serve tool to do that (assuming everyone is aligned that that is good for the product).
Again though, what I've heard is that most FDEs at most companies are just SAs by another name.
FDEs are different in that they’re deployed to sell and integrate products which are unfinished in some way. For example Palantir sold a fairly low-level generalized product which required bespoke technical work to integrate with a customer. This integration work is more like normal engineering work in that lots of code may have to be written and there’s technical creativity required. The reason why FDE is increasingly in vogue now is because AI companies haven’t yet found a high-level product shape which is generalizable across many customers, because the market is immature and customers probably don’t know what they want. So there’s lots of engineering work required to take a lower-level offering (e.g some sort of agent) and figure out how to use it to generate value for one particular customer.
The whole thing was crazy. I mean actually insane. I look at my productivity from the time period and it blows me away.
Really enjoyed it. Being the one guy who was damned adamant I wouldn't manage anyone kept me out of the political fray as well. I drank and I knew things. I probably had more freedom and access than anyone ever has had at a company that size, I mean they literally ended up paying for me to have some degree of DHS clearance to operate unrestricted in passport zones, it was wild.
Is it good for a company to have those roles or not? I don't know, after starting several companies and also working in corporate, that was the most fun I think I've had. Moving the needle, unfucking things, reducing complexity.
Providing accountability where there was none before.
I left because they wanted to me to move. I was flown out every Monday and flew back every Friday but I didn't want to move cities and I had a startup I wanted to launch. I took 3 months traveling and then 2 months writing code for my 4th startup.
There are _almost_ no universal rules, my work saved them an insane amount of money and generated even more, but the methods only made sense to dig them out of the completely unaccountable traffic jam they had built for themselves.
If you ever read the James Bond books as a kid, there is inner monologue explaining why he is so overt, his whole modus operandi is to be conspicuous and to shake things loose in opaque situations. When your works starts holding peoples feet to the fire you have to come extremely correct and it paints a target on your back until you have sufficient track record. It helped me learn a lot about myself and ultimately taking the time to inhabit the role fully and lose myself in it helped me understand what I really value.
However, at my old employer they didn't get commit rights to the main software repos. They had to carry around a bunch of patches which were gradually cleaned up and integrated. As I didn't directly work with them, I don't know if this says more about them or the guys managing the internal development.
It's a role that fits a different personality to that typical among software engineers. If you're bored as a dev it may suit. Pointless to try to shoehorn people into the role that don't suit it though.
They used the phonetic alphabet to categorize a number of different specialties on the BD team, including alpha bravo delta and echo. I never heard the phrase "Delta Force" used in 8 years there 2008-2016.
But I'm reading Karp's authorized biography, The Philosopher in the Valley, and it does say names were chosen to be legible to military. Or something like that.
In fact, most hardware manufacturers stick with legacy technologies for 'stability' reasons, but that experience is rarely recognized as valuable career capital
your FDEs shape your product strategy, and should be considered R&D. after making sure a customer deployment is successful (by any means necessary btw, even if it means building new systems outside of the product), the crucial next step is to drive the product improvement with PMs and core software engineers after contact with reality. this was a pretty radical idea from palantir in the era of saas
if you only do step 1 you're basically just solutions engineers / mckinsey, and if you only do step 2 with no customer learning to your product you don't improve your platform for all the other customers. the pain becomes the moat
There's a reason why this echelon of companies comp FDEs much, much more than services businesses is because you're trying to find engineering + product + customer facing in one (knew people making 200k+ 5 years ago as new grad FDEs, and the same flavour at the labs is 500k+ easy)
that being said the role has evolved a lot over the years, and depending on the company it could be indistinguishable from solutions eng, or sales eng, or even dev rel.
I am curious whether this FDE direction will result in more product and platform complexity that is more difficult to unwind.
With AI coding agents FDEs are now everywhere. One because they can demand a higher salary due to simply doing more due to AI. And two, because AI really accelerates the whole bespoke solution implementation thing. However, from what I hear, none of the actual "integrate that back into your in house platform" stuff is actually happening. So it's a tiny bit of a farce.
I've bridged between the customer's technical team and the vendor / provider's technical staff... when there was vendor technical staff. Other times it's been more like a treasure hunt or something (sometimes there are real bad guys) and I've been there to bridge a gap between broader industry knowledge and the onsite technical team.
I'm getting pings from recruiters based in the Bay Area about "forward deployed engineers" in SF metro. It's not one of the labs, there are no mech or electrical engineers, nothing is going to escape, catch fire, or explode, nor is the inventory heavily guarded. It is bullshit; a con, so you won't notice you're being asked to establish nexus in CA.
I'm tired of flying (although if you need me to literally parachute or rappel in, I'm getting a little old but we can talk), but I'm happy to drive anywhere in the greater Pac NW (no more than two days out from Puget Sound metro).
...sounds like a consultant to me!
Also, even if "long-term" was an important distinction, the term FDE itself became popular a very short time ago!!! https://trends.google.com/trends/explore?date=all&geo=US&q=f... so how can you assert FDEs work with customers for the long-term
In these days of mass layoffs every month, talking about "long-term" sounds like a cruel joke.
FDEs have been around for a long time in the defense contractor space and Palantir picked up the term, broadening the meaning a decent bit. Then it spread to the rest of the software/tech space.
Historically FDEs in defense are engineers who would literally forward deploy out to other countries where the hardware was being deployed so that they could provide on the ground hardware and software support. They'd either literally be called FDEs, Engineer (forward deployed), field engineer, or some other title that roughly got the meaning across.
You'd deploy some platform and send along an engineer or two and a few technicians. Depending on the platform or the scale of the deployment the engineers would either be normal engineers forward deploying for a few months to a year or so or you'd hire a dedicated FDE for that given deployment/site.
AFAICT it became a lot less common as internet communications got better and you could do practical remote debugging and live video conferencing but you still see FDE roles in the traditional sense from time to time.
But yeah then Palantir and big tech came along and basically rendered it into a glorified consultant and/or systems integrator role.
That's pretty straightforward; even if the role came to exist two months ago, you can still have signed a five-year service contract.
Does the contract require that keep the same person "forward-deployed" with them the whole time? If not, then it's pretty presumptuous to claim that we know they'll be there in the long term because of the contract, and if so...that's some pretty incredible job security!
you typically see FDE-driven companies' products be 'assembly' driven and very deep into integration, as they figure out the optimal primitives that assemble into the shapes required to solve new customer problems
Same shit. Different day. The wheel begins a new turning.
In fewer words: people want you to think so, but not really. I'd argue FDE is a change for the worse (as an employee). Less about managing your direction/service, and instead, customers.
That, and you laid off all your FTEs so you could afford the shiny platform your execs bought after a disgusting night of excess debauchery.
and on the other side, the companies hiring for them are figuring it out on the fly. It's mostly an engineer embedded in a 'fleet' of sales people to add legitimacy to them, and also accepting that a full software engineering team isn't necessary any more
and there often is pull within those company's client organizations
overall, a field engineer that's ai assisted specifically to make ai automation software could overlap completely with what FDE's are doing. FDE is associated with that specifically as opposed to any other kind of software, so language exists to convey a shared concept and the term fulfills that
Frankly, it is a waste of time. It is expensive to build, expensive to maintain going forward, and often already dated by the time it is finished because things have moved on.
Also, as much as I like code, and would personally prefer to build things in code, a lot of internal innovation happens because end users have access to agentic tools. Yet, from the outset, both OpenAI and Anthropic FDE approaches seem heavily code-driven. I might be mistaken.
In my opinion, it is much better to deploy a more customisable harness that sits across the different technology stacks that is also user-friendly. But then I am biased, because that is what we do, so take this comment as you will.