Energy and velocity are science terms because they have very specific meanings. If you use them in a completely different way, that's not science, that's just science-themed marketing vibes.

But the terms are not used properly. It's like "vibrations" in esoteric contexts.

There is no such thing as "social physics"

Sounds like cargo culting.

"Social physics" is pseudo-science abusing the name of physics and actual scientific terms to pretend it's even in the same ballpark.