Though I keep wondering if the ‘invest consistently whether the market goes up or down’ defeats the point of a stock market in the first place.

People effectively keep throwing money at mediocre or failing endeavours, which magnifies any structural problem, and everything seems to keep going up whether it’s good news or bad news, until the bottom falls out.

My reading might be wrong, but since 2020 there is no bad news that seems to faze the market by an iota.