Next up: Stabbing people without a knife.
If you are tracking people without a lawful basis (e.g. consent), you are violating the GDPR. It doesn't matter if you use cookies. (The article does mention this towards the end.)
If you are tracking people without a lawful basis (e.g. consent), you are violating the GDPR. It doesn't matter if you use cookies. (The article does mention this towards the end.)
"This buys you nothing. Article 5(3) of the ePrivacy Directive".
They clearly have a product to sell but the article seems balanced and offers a good list of commonly used/proposed techniques that are not quite compliant.
As you alluded, there're more lawful basis than consent, one of most common ones being technical necessity to mitigate abuse.