The kit adds "a rearview mirror, back up camera, pedestrian alert system and up to 25 mph top speed" later this year.
It's basically the modern Ford Th!nk / Polaris GEM.
Unless this is meant for like taxis, similar to auto-rickshaws in Southeast Asia. Or maybe short distance car rentals like zipcar?
I'm a little unclear on what cities in the US are large enough that most people wouldn't need a vehicle that can go faster (for the sake of being allowed on the needed roads), and yet would be a city where enough people would want their own car for use inside of the city instead of relying on foot/public transport.
I think that most likely a successful city car in the US would still need to be able to do a minimum of 45mph, and I could see arguments for 60mph or 70mph as the minimum instead. I could see getting away with all the driving I do in a typical month with something that couldn't do more than 45 though. 19mph is too slow for my typical week, unless it took the form of a cargo bike.
In actual cities traffic rarely gets that fast. 20 mph is fine in the top 10 metropolitan regions if one is sticking to the core.
More like in-town speeds. One of these that tops out around 40 mph has legs.