An earlier comment mentioned that it's a question of what's the right forum to debate new ideas. Going to direct to the public is probably not the right one. Another hallmark of these hoaxes tends to be the notion that "main stream scientists don't want you to know" etc... It's trash.
I wish the letter had ended by admitting that it's tough to exactly define bad science but it's a lot like porn, you know it when you see it.
Further, it doesn't mean that it "must be true" but rather that it is more likely to true.
The fact that cosmologists don't perform laboratory experiments with miniature black holes doesn't reduce the scientific standing of cosmology, as long as there are equally persuasive sources of evidence to support the theories.