If sattelites can reflect enough light to make an impact on e.g. global warming, they can also reflect enough to circumvent it. Point them back at the sun or into space and in theory it redirects the same amount of energy away from the earth as it would pointing towards it.

That said, I'm (armchair) confident it'll be good for moonlight-level illumination on a local area at best. They'll need to scale up to thousands / tens of thousands to make any measurable impact - which is their objective by the looks of it, but it'll take a while yet. If this one creates enough backlash, a fleet won't make it. Assuming they get the money and customers to justify a fleet in the first place.