Also gives off desperation vibes with Google finally doing some innovation on their monopolistic product now that it’s losing market share to AI.
Used to be you'd look at your server logs and see referrer headers of google.com/?q=search+terms
Then they broke that (deliberately, well before cross origin header concerns were a thing) so you'd have to sign up for their webmaster tools.
Google also did 100% make search worse on purpose as this great piece discusses: https://www.wheresyoured.at/the-men-who-killed-google/
Doctorow goes into greater detail on how Google purposely worsened Google search in his book Enshittification. It’s a very thorough chapter and it’s clear what they did. They were chasing “engagement hacks.”