Meta seems to be completely tone-deaf when it comes to products and features. I wonder if this is a function of a single person, surrounded by people with little incentive to disagree, having all the decision making power in a company.
With Meta we these have more or less merged. It's not really clear now who the customer is. They need to attract both eyeballs and money. I'm not sure what the long-term consequence of that is, but my hunch is it leads to accounting and advertising winning since they actually generate money. And the result is junk creative.
I can see my Quest 3 on the shelf next to me. Something I really love but don't put on much because it is like entering into a giant virtual empty park with a couple of pieces of half finished play ground equipment.
Pointless AI image generation on Instagram seems completely on brand to me.