It's nothing new. In 2003 there was a huge heatwave and thousands of people died:
https://en.wikipedia.org/wiki/2003_European_heatwave
The reason is simple to understand. For the majority of the time the AC would sit idle. Some years AC is not required at all because the summer is mild. It's hard to get people to spend money on things that they don't need most of the time, it's like buying insurance.